Experts' Advice

24 Branded Content Ideas

October 17, 2014 - Randall Craig

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales. Done wel…

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Capitalize on Customer Value

October 17, 2014 - Shawn Casemore

Photo courtesy of iStockphoto.com/almagami I wrote in a previous post I discussed how I have helped many of my clients uncover the value their products or services offer their customer in order to build a strategy to fortify business growth. You can read the post here. Since…

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Winging it!

October 15, 2014 - Stephanie Staples

What do you do on live radio when your schedule guest in a different country does not pick up the phone? Panic of course!  Then, you take a deep breath and start looking around for  a Plan B. Just like in life. Things don’t often turn out how you plan them, expect th…

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What are YOU thankful for?

October 15, 2014 - Marion Grobb Finkelstein

This past weekend, I and all my Canadian friends and colleagues celebrated Thanksgiving. Now, I know that a lot of you are American and celebrate next month (being further south than most of Canada -- except Windsor, Ontario ;o) -- your harvest is later than ours, hence, the…

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Experts' Advice Feed

24 Branded Content Ideas

October 17, 2014 - Randall Craig

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales. Done wel…

Capitalize on Customer Value

October 17, 2014 - Shawn Casemore

Photo courtesy of iStockphoto.com/almagami I wrote in a previous post I discussed how I have helped many of my clients uncover the value their products or services offer their customer in order to build a strategy to fortify business growth. You can read the post here. Since…

Winging it!

October 15, 2014 - Stephanie Staples

What do you do on live radio when your schedule guest in a different country does not pick up the phone? Panic of course!  Then, you take a deep breath and start looking around for  a Plan B. Just like in life. Things don’t often turn out how you plan them, expect th…
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