June 18, 2013 - Susan Abbott
OK, I got lost in the agenda changes, and found myself in the wrong room, having missed Nils Schillewaert. But now I'm back on track, with Kevin Lonnie of KL Communications talking about Co-Creation. Kevin likens the setup for co-creation to setting up a party -- lots of de…June 18, 2013 - Susan Abbott
OK, I confess that the session on Training the Next Generation of Research Pros by Lisa Courtade of Merck, was actually pretty good. I just don't have a lot of patience for that topic, so didn't take notes. My key takeaway: we need to be polymaths (think Leonardo DaVinci) O…June 18, 2013 - Susan Abbott
John Kearon of brainjuicer says he is going to distill Daniel Kahnemann's work on system 1 and system 2 thinking (Thinking Fast and Slow) and its application to #MRX. "We think much less than we think we think." We use our system 2 thinking mostly to rationalize the decis…June 18, 2013 - Susan Abbott
Mark Earls started the day with his topic, I'll have what she's having, and the observation that we are more like Capt Kirk than we are Spock (Behavioural Economics distilled to one slide.) Social influence and social learning is the most important factor shaping human beha…June 18, 2013 - Stephanie Staples
The harsh reality that we often take ourselves too seriously came into the discussion during my fun chat with FunnyMommy.com comedian Kate Davis on the radio this week. We have the seriously important job raising our children, but does that mean we have to be straight-laced…
June 19, 2013 - Susan Abbott
This morning we are hearing five-minute presentations from companies offering new solutions. Here's what captured my interest: Cognographics Xyte -- looks like a variation on MBTI -- interesting notion. Emotive Analytics -- for sheer entertainment value, they did well. No…June 19, 2013 - Susan Abbott
Larry Friedman of TNS spoke on Big Data, Little Data, New Data and the Future of Market Research. Marketing research came about because the data needed to make decisions were rare. So the expertise of the industry developed around creating that data. Now, it is more import…June 18, 2013 - Susan Abbott
Dana Slaughter is next up, presenting a number of mini-case studies of qualitative mobile around the world: In the Moment with Mobile. Case studies came from a dozen or so individual researchers who contributed cases. Mobile is now typically an add-on to an online qualitati…June 18, 2013 - Hugh Culver
Today I shared a call with Jeff Hay of The Dad Vibe, about the elusive Work Life Balance. We all hear about it, understand it, maybe even tried to achieve it, but…. It’s called work/life balance and it seems to … Continue reading…
