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Experts' Advice Feed

9 damn good ways to survive hotels, airports, and taxis

October 25, 2014 - Hugh Culver

I try to travel smart. Sometimes, it’s more like survival. This past week, I missed one flight, booked a flight to the wrong city, humped two 40 lb (20kg) boxes of books across the country, and had the pleasure of 5 keynotes, 7 cab rides, 3 hotels, 600 delegates, 120 book…

Insight: Should AIDA be replaced?

October 24, 2014 - Randall Craig

In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrin…

Build Strategic Speed

October 24, 2014 - Shawn Casemore

Photo courtesy of iStockphoto.com/DNY59 I’ve often said that a strategy is only as good as the results it delivers. If results are vague, unmeasurable or unrecognizable then the strategy was useless. For this reason I’ve spent years practicing the Hoshin Kanri ap…

5 Reasons why a picture is now worth 10,000 words

October 22, 2014 - Mary Charleson

They used to say that a picture is worth a thousand words. Now it’s worth at least 10,000 words and perhaps more. Here’s why: In a world of ready access to visuals with the prevalence of smart phones and easy to use photo editing software, combined with social media plat…
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