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Experts' Advice Feed

Insight: Should AIDA be replaced?

October 24, 2014 - Randall Craig

In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrin…

Build Strategic Speed

October 24, 2014 - Shawn Casemore

Photo courtesy of iStockphoto.com/DNY59 I’ve often said that a strategy is only as good as the results it delivers. If results are vague, unmeasurable or unrecognizable then the strategy was useless. For this reason I’ve spent years practicing the Hoshin Kanri ap…

5 Reasons why a picture is now worth 10,000 words

October 22, 2014 - Mary Charleson

They used to say that a picture is worth a thousand words. Now it’s worth at least 10,000 words and perhaps more. Here’s why: In a world of ready access to visuals with the prevalence of smart phones and easy to use photo editing software, combined with social media plat…

PAUSE – 14.31 – Doubting Your Value? Know That You Matter!

October 22, 2014 - Patricia Katz

Reflection: In life’s daily give and take, slog and grind, tug and pull, it’s easy to question whether what you do or who you are really matters. Many times I’ve felt discouraged or hopeless or useless and found myself asking, ‘What’s the point?” Maybe you have,…
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