Speaking of IMPACT the voice of Canadian meetings

Speaking of IMPACT is a magazine devoted solely to excellence in all aspects of planning and delivering the very purpose of most meetings…the content. This is one of the most valuable resources for professionals in the meeting industry who are committed to providing events and programs with significant and lasting bottom-line value.

The Speaking of IMPACT blog gives you, the reader, an opportunity to share your experiences, and opinions related to these articles as well as to ask additional questions of the author.

In many cases the author has contributed additional information or a video message to go along with the article.  Please visit www.speakingofimpact.ca.

Speaking of IMPACT is a publication produced by the Canadian Association of Professional Speakers. CAPS is your best source for finding the right speakers for your next event or meeting.

  •  Click here to receive your complimentary subscription to Speaking of IMPACT
  •  Click here to see the Speaking of IMPACT Players from the current issue.

Did you know that…
1) You would be welcome to write an article for one of the upcoming issues of Speaking of IMPACT? If you have a message for the Canadian meetings industry audience, contact the CAPS Editor, Debbie Pokornik, at Debbie@empoweringnrg.com or that…
2) You could increase your profile by taking out an advertisement in Speaking of IMPACT which would reach over 8,000 individuals and organizations in the meetings industry? To advertise, contact Speaking of IMPACT’s Publisher, Cutting Edge Communications at jparcells@cecommunications.ca

Find out more by clicking on the links below.

The Adobe Acrobat PDF file requires the free Adobe Acrobat Reader to view them

(if you don’t already have it, you can download it for free from www.adobe.com).

Experts' Advice Feed

Insight: Should AIDA be replaced?

October 24, 2014 - Randall Craig

In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrin…

Build Strategic Speed

October 24, 2014 - Shawn Casemore

Photo courtesy of iStockphoto.com/DNY59 I’ve often said that a strategy is only as good as the results it delivers. If results are vague, unmeasurable or unrecognizable then the strategy was useless. For this reason I’ve spent years practicing the Hoshin Kanri ap…

5 Reasons why a picture is now worth 10,000 words

October 22, 2014 - Mary Charleson

They used to say that a picture is worth a thousand words. Now it’s worth at least 10,000 words and perhaps more. Here’s why: In a world of ready access to visuals with the prevalence of smart phones and easy to use photo editing software, combined with social media plat…

PAUSE – 14.31 – Doubting Your Value? Know That You Matter!

October 22, 2014 - Patricia Katz

Reflection: In life’s daily give and take, slog and grind, tug and pull, it’s easy to question whether what you do or who you are really matters. Many times I’ve felt discouraged or hopeless or useless and found myself asking, ‘What’s the point?” Maybe you have,…
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