Business Starter Track

The CAPS Business Starter Track is where you want to start if you are an aspiring new speaker.

Full Track Pricing

Get access to all current and future courses in the Business Starter Track.

Discounted Member Pricing

$395

Non-Member Pricing

$945

Courses Included

Here are all the courses that are included in the CAPS Business Starter Track

What is an expert who speaks

What is an Expert Who Speaks?

Host and Moderator: Lorne Kelton, M.Ed. A 2-hour Panel discussion with: Randall Craig, CSP, Shelle Rose Charvet, CSP, David Gouthro, CSP, and Greg Schinkel, CSP. Hosted by Lorne Kelton, M.Ed. Login

This is an easy business to get in
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This is an easy business to get into. But a tough one to stay in.

Beverly Beuermann-King, CSP Beverly looks at three things that helped her prime the pump in her business over the past year: explainer video, slide deck, and flash briefings. Login

The Mindset to Succeed as a Professional Speaker in the Crazy, Always-Changing, Exhilarating World of Professional Speaking

Host and Moderator: Hugh Culver, CSP Hugh Culver, CSP talks about attitude, mindset and motivation in the speaking business. Login

Are you working on the right thing

Are You Working on the ‘Right Things’ in Your Business?

Joel Hilchey, CSP Joel Hilchey, CSP talks about 3 essential phases of business growth using his playful stacking rings model. Joel asks, when it comes to growth, “Are you working on the right things in your business?” Login

Increase your profit through positioning

Increase your profit through positioning, proposing and pricing

Greg Schinkel, CSP Greg shares some insights with you to increase the level of profit that you make from your speaking, training, coaching or consulting business, and describes three main drivers for the profit in your business. Login

Who says you need a business plan

Who Says You Need a Business Plan?

Ravi Tangri, CSP Ravi discusses business plans for professional speakers. Login

Positioning as an expert
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Positioning as an Expert

Jane Atkinson Jane explains how positioning yourself as an expert will propel your speaking business. Login

Inbound marketing and content development

Inbound Marketing and Content Developmentfor Professional Speakers

Randall Craig, CSP, HoF How do people find you online?  Who says you’re even an expert?  How can content be used to differentiate you in the marketplace?  And how do you develop content efficiently… and strategically?  Randall Craig CSP answers these questions and more, with practical tips on building the evidence of your expertise, getting……

Stop winging it: step-by-step social media strategies

Nathalie Plamondon-Thomas, CSP In this course, Nathalie provides step-by-step content strategies for major platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter). Login

Where Do I Find My Audiences?

Host and Moderator: Hugh Culver, CSP Hugh Culver, CSP talks about ways to seek out and especially attract audiences. Login

How to write a unique business proposal

How to Write a Unique Business Proposal

Greg Schinkel, CSP Knowing how to structure a Proposal could be the major factor in your speaking business’ long-term success.  Avoid the common mistakes, learn to adjust when needed and create some highly unique and successful proposals. Login

Establishing setting negotiating fees

Establishing and Settings Fees, Negotiating Fees

with Brian Lee, CSP, HoF Brian Lee CSP talks about strategies for establishing and negotiating your speaker fees. Login

Speaker introduction

Speaker Introductions: Setting the Stage for Your Message

Nabil Doss A Speaker intro is like a movie trailer : it reveals just enough content and context while highlighting the star of the movie, to make the audience crave for more. Discover how you can put the right words in the mouth of your presenter to set the mood and focus the audience’s attention……

Can more funny really equal more money

Can more funny really equal more money?

Michael Kerr, CSP, HoF As you’ll discover in this module clients will almost always choose – all the things being equal – the speaker or trainer who can deliver their expertise in a more entertaining, humorous way. Login

Visuals that will captivate your audience

Visuals That Will Captivate Your Audience

Paul Vorreiter Business presentations don’t have to be boring. Take your company’s presentation to a new level. Audiences and clients want more than just a PowerPoint, they want your presentations to be engaging. Login

The Binge-Worthy SpeakerTM: How to Use Tech to Maximize Engagement

Lorne Kelton Are you binge-worthy? Leverage the small screen and apply the tricks of the cinematic trade to enhance engagement and keep them coming back for more. Login

Writing, Marketing & ManagingYour Non-fiction Book Project

By Jeanne Martinson How do you craft a customized plan that will guarantee your book’s success? Login

Speakers advantage podcasting

The Speaker’s Advantage: How Podcasting Can Elevate Your Profile and Boost Your Business

Carl Richards, Alex Sanfillipo, Roxanne Derhodge, Lindsay Lapaquette, Diana Lidstone, Robbie Samuels Carl Richards, and Alex Sanfillipo, along with a Panel of Experts . Login

The Reinvention of Speaking

The Reinvention of Speaking and Business in the Online Space

Martin Latulippe, CSP, HoF Learn what would be of value to know in order to grow your speaking business in the online space. Login

Interested in multi streams of income

Interested in Multiple Streams of Income?

Hugh Culver, CSP Get Off The Road With Multiple Streams Of Income Learn how to create multiple streams of income right now without changing your core business model. Even if you already speak, coach, and have a book, you could be missing out on simple ways to maximize revenues from every event and from your……